Also, you are missing the part that it links to your account and your hardware. So you can't just load your account at a friends house and play on their xbox, the game you paid for, instead you have to be on your account on your hardware. They haven't talked much about that that, but that is the speculation. Which means even farther away from it actually being something you own and something your rent on one system on one account. Also means for one household you have to buy the game, load it to your account and hardware, then if your family wants to play they have to pay to load it to their account as well. Its a way to squeeze more money out of 2 children families and keep you from being able to play your game anywhere but on your system. Its not about them getting screwed on your purchase its about them restraining the purchase that you are making.