i pronounced it jif anyway :P
Still gif for me, and it'll stay giff lol.
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If the inventor wants it to be pronounced "Jif" then that's how it was intended to be pronounced and that's how it SHOULD be pronounced. Who cares what the spelling is. It can still be .Gif and pronounced as if a "j". Not sure why this thread is even here and people are actually debating over this. How the hell do you guys say Giraffe? Guh-raff?
The OED have stated it does not matter what the creator things, pronunciation is now GIF.
I've always called it "Jif" but my friends called it "Gif" which always sounded weird to me. So yay, me.
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They are both image formats, so your argument about context is a fail.
"Hey Rick, did you send me over that jif yet?"
"Wait, I thought you wanted it in a gif format?"
"Yeah I do, a jif."
"You mean you want a graphics interchange format, or a jpeg?"
"A graphics interchange format."
See how it's just easier to call it a gif?
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Its more than silly, you don't call it "Graphics Interchange Format" and then try and say it starts with a "J" .........
Its just plain wrong lol GIF is an abbreviation just like for example PNG is "Portable Network Graphics"
Try and tell me you pronounce the "P" in PNG in any other way.
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Nope, it's all about context and usage. In this case, both .gif and .jif are file types. If you pronounced them both 'jif' when talking to someone, the context really muddles the ability to differentiate between the file types.So how do you differentiate lead and lead? Do you spell one wrong just to keep things somewhat intelligent? Or if we're sticking just to pronunciation, do you say to/too/two differently?
The only clear course of action is to pronounce them correctly according to how they are spelled.
It's not rocket science.
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