Originally Posted by
Jessicka
Most people quit because of Time/Money, I think the close second is probably 'I can't play with friends anymore (either because they quit or guild split and finding a new home together is hard)'. They're not going to go free to play, because the pet store revenue couldn't sustain it; they need repeat purchases and the sub itself if just that - one off purchases of pets, mounts, transmog items, subjective art that not even a big minority will buy are not. So they need to fix the other thing, hense all the talk of 'forced socialisation' with a level of 'LFinstance easymode' and 'premade harder modes'. That's the direction the game is going. And it's a good one imho.
Also someone mentioned earlier the ease of getting PvP gear; I think they have a good point. In TBC players went and lost a dozen BGs a week to gear up because it was more convenient and easier than doing Heroics. Probably a factor in why it was so hard to get a Heroic group - players were in BGs farming Honor instead.