Yeah I have saw that video and its utter garbage. Feel free to be a sheep though.
Oh and ya know I do love my pets, I have been a collector since I started playing wow. And I couldn't give a crap if they gave everyone ingame all the pets I have in their mailboxes, because ya know I actually had fun collecting all those pets, other people having them without putting in the same time as me, doesn't bother me as it doesn't take away the fun I had getting them.
And again you are stating your opinion as fact, when the truth is effort is needed to complete LFR, we have to spend X time to complete it, we have to play our roles in order to get bosses down, so we are playing the game just on an easier mode, that does NOT mean there is ZERO effort required. Again, not everyone is of the same skill set, so what is EASY for YOU, may NOT be easy for OTHERS.
The rewards are structured in a way that they are rewarded by difficulty and effort, LFR gets lowest gear power wise. NO meta achievements, no mounts, no boss drop mounts, no titles, no thunderforged.
Normal and Heroic get better and best gear, plus mounts and meta achievements and titles and the knowledge that you have killed the bosses with your friends and guildies using team work.
The rewards are perfectly fine.