I work as a cashier at an electronics store and I'm always interested to hear what WoW players have to say about the game. Whenever one comes up with a timecard, I'll ask the typical questions. "PvE or PvP? Pumped for 5.4? etc etc. Lately we've been selling the odd FFXIV copy, and I always ask them if they've been following the game, or if they've played FFXI. I've only dealt with one customer that's had previous experience with FFXI, the rest are trying out XIV because their friends are, and because they've become sick of LoL, WoW or whatever else they're playing. One customer in particular told me that he's become bored of WoW all together because it's "just the same thing every expansion, there's nothing new. They just change up the order and the color scheme, but it's always the same. If they'd do something different, I'd gladly resub." It was along those lines.
That got me thinking. Something new...well, they're always adding features with expansions, from new races and classes to brand new abilities and talents, along with the endless stream of new content that lives and dies over the course of the expansion...but maybe he was thinking deeper than that. The recipe has always been kill bosses for epics. Destroy opponents to attain better rating. Every expansion they give us new ways to do these kind of things, but the core never changes.
What kind of new thing could they add? Not just a feature, but something that would change the game and pull back those people that got bored of their WoW routine? Would something like that actually bring in the old guys and girls, or would it work against WoW's population and age problems?
What would you like to see added, removed, revamped or revitalized within WoW that would give it that new car smell?