So, what should we compare it to? All the other video game companies that give out free stuff? All zero of them? What about other facets of entertainment? Can't remember the last time I got a free movie ticket on the anniversary of my local theatre. All that money I've spent on cable and or satellite. No perks there. Also, last I checked, blowing money on booze was firmly in the realm of "entertainment," because you sure as shit aren't drinking for your good health.