It's under the Biggest Blunder: Traditional Sub Models.
One of the nominees for big blunder was ANet's PR campaign along with 8 other big blunders like D3 AH fiasco, Blizzard's lore sexism and everything ESO does, but the winner for Biggest Blunder is Traditional Sub Models.
*Also relevant - Massively gave the award for the Best Expansion or Update to Guild Wars 2 for Super Adventure Box
Last edited by Karizee; 2013-12-20 at 07:15 PM.
Valar morghulis
While this and the live action release trailer thing were certainly cringe-worthy, I think their little gift boxes they sent out were neatly done. The scarlet-watch, the dragon pinatas, the kiel posters, all were nice little marketing snippets. Nice preview for things at the time, but I don't know if they do them anymore.