Honestly it's right this way. Prevents people from spamming the buy Button on this one and actually shows that Blizzard doesn't care. They now that with today's Model in the Game every Profession Twink means more Gold. Every Alt means at least something and there are even Av's for it. Pricing at like 5 Euro over Faction Change would be stupid. 60 Euro's is a lot and thus it's an Option for people with Money and the real NEED for another Toon. Not for every single one to get the 103235252355th Alt up to 90.
And thats fine.
-> Wow what have you Guys been drinking? It's supposed to be a high cost Feature? Pretty much this also means that Blizzard is giving you a 60 Bucks Service for free, when you buy WoD once. But yeah.. "Fanboys" are actually right. What has the instant lvl 90 thing to do with your Gear Progression/PvP Rank Progression or any other kind of Endgame? You skip like maximum a week of play time for 60 bucks. It's not supposed to be something you can waste 40 bucks on to get 5 new Alts. It's one Character and your bypassing a lot of (admittedly boring) leveling Content for it. And before everybody does it for lolz, it's better off with a High Price. This also shows that Blizzard clearly isn't onto our Money with this Service. It's high priced, thus more people will take the 2 days of Instance Grinding rather than paying precious Money. If you ask me that's a very bad pricing when it comes to profit. It's high.. but they won't have as much buyers.