Elites or group quests only worked when the population was active.
That was only during the initial levelling glut when it was new.
They forced group cooperation, which is anything but social.
Forced interaction does not make community, but the desire to work together on something.
See someone struggling and you offer help, even though you get nothing out of it.
That is what the community should be about, but instead it is all "ME, ME, ME, What do I get out of it."