Really it's just reusing the Lorde cover again and again. I just saw Guardians of the Galaxy like last week and the cover was used for the new Dracula movie. And I think Battlefield and Assassin's Creed used it this year in their announcement trailers too. And Hunger Games part whateverthefuck.
It's just not really all that clever.
I also really despise the appropriation of glitch, chop and drill music into soft pop songs made by white people. This is supposed to be the music of nihilistic black kids murdering each other for drugs, not some handsome white guy crooning to me about existential dread in the material world.
You disgust me, pop music industry.