We read the interview. It was full of hidden criticism. It pains you to see your name associated with posts criticizing the company? Too bad, because the things you've said in that interview speak a clear language. No intelligent person can read that interview, and not be reminded of all the stuff surrounding the development, launch and current state of Warlords of Draenor. No intelligent person can read that interview and not think of how the business model of WoW has changed to include paid character boosts and a mount shop that is quite honestly an insult to players. No intelligent person can read that interview and not think of how Blizzard is branching out into all kinds of genres that are popular at the moment, most likely at the expense of the quality of other Blizzard games. Weren't these all things that you talked about in that interview?
Didn't you mention how important it is to release quality games? How important it is to not force the development team to release a game before it's finished? Yet, Warlords of Draenor was rushed out in an unfinished state. We've witnessed how months before the launch of Draenor features and content were pushed back and scrapped. Are you trying to tell us that was not a jab at how Blizzard rushed out Warlords of Draenor?
Didn't you mention how players don't buy your games because it has a clever business model, but because they are fun and immersive? WoW has included more and more shop-only mounts over the last years, has introduced payed level boosts and just recently allowed players to purchase game time tokens, that they can exchange for gold. Mounts like the rylak, the fey dragon and the grinning reaver would've made excellent rewards for players and fun to acquire, but they are hidden behind a pay wall. The value of gold is enormous right now. Tons of gear that costs immense amounts of gold. Which gives players a good reason to buy the token and sell it for gold. Good cards in Hearthstone are only available if you pay huge amounts of money, or invest countless hours into grinding gold. You will likely spend hundreds of dollars on the game before you have all, or even nearly all of the cards. Blizzard also plans to release an alternative "skin" for the warrior hero, that is really only a different portrait and different emotes, yet will cost the ridiculous sum of 9.99$. The heroes in Heroes of the Storm, and the skins as well, all cost ridiculous amounts of money. If you want access to all of it, you have to drop almost 200 bucks on the game. Those are all very clever business models. But are these elements which make the games more fun? Are you telling me your statement in the interview wasn't a jab at the business models of all these games?
Didn't you mention how being a trend chaser is not a key to victory? Blizzard used to rely on their main games Warcraft, Starcraft and Diablo for a long time, but in a very short time has made a virtual trading card game, a MOBA and a TFT-like multiplayer shooter is in the making. Are you telling me this comment was not aimed at Blizzard chasing those trends in gaming?
Those are all criticisms that echo throughout the community for quite some time now. Check out this video of Danger Dolan titled
Discussion: WoW is losing 1 million subs a month. In the description of the video he linked several videos of several popular and well-known WoW-Youtubers:
Bellulargaming: WoW Subscribers PLUMMET By 2.9 Million - Time for Serious Talk
Heelvsbabyface: WoD Subscription Numbers Go Up In Smoke - (AzChats Episode #49)
Asmongold: Real Talk about World of Warcraft Losing 2.9 Million Subs in 2015 Q1
Torturevision: Warcraft Recon Report: The Failures of Warlords of Draenor
Bignashgaming: Is WoW Dead?
Crendor: Discussing WoD's Sub Loss
Quite honestly, I don't understand why you have such a problem being associated with people like them, who criticize WoW and Blizzard. Because I think all of their criticisms are valid and worth addressing.
Are you telling me, that Blizzard is not the developer you were thinking of when you said those things - as someone who has worked for the last 20 years for exactly that developer?
Dear Mr. Sams, if that is indeed the case, you gave the most unfortunate interview.
At the very least, you have to admit, that you can't say all the things you have said in that interview and then come here and say you fully support Blizzard's direction.