Getting a Kickstarter award is not all it's cracked up to be either. A lot will go to taxes, your promises to donors cost a lot more than you'd think and so does shipping, etc.
But Kickstarter has brought us a lot of things we wouldn't otherwise have.
Kickstarter just became a "benefits corporation".
Benefit Corporations are different. Benefit Corporations are for-profit companies that are obligated to consider the impact of their decisions on society, not only shareholders. Radically, positive impact on society becomes part of a Benefit Corporation’s legally defined goals.