True, if there are sales or you go used you could have better luck. But even if, in my previous example, you found a 770 on sale or used for $150(I think that's pretty low, would probably be closer to $200), would you rather SLI 770s for $150 or sell yours for $150 and have $300 with which you could get a 390. I would estimate a 390 to be about 15% behind the dual 770s in games that properly support SLI, but in games that do not you'd still just be running a single 770 and the single 390 would be far better. The single 390 is still the better option overall IMO.