Well it doesn't make sense because you're looking at it from the wrong angle.
You think that this stems from hate of the patriarchy, leading to an effort to promote some gender-swapped alternative where the patriarchy doesn't exist. I don't think it's coming from hate. I think it's coming from spite. It's coming from schadenfreude.
It's kinda clear to me from Rafe's own tweets that he enjoys pissing off people who get bitter over his changes. He flouts his power and he does little things that get under people's skin, and he openly admits enjoying it. So it actually makes sense that he's doing this because it pleases him to do so. These changes aren't coming from a place of hate, it's possibly coming from a twisted sense of pleasure from other people's misery.
That being said, I don't really condone his actions, since MMO-champion forums are basically a breeding ground for this type of activity. I actually admire him for being able to troll the masses while he has the power to do so, all while profiting off of it and having a big corporation's full support behind him. Literally a professional troll.