Seriously.
Regardless of what you might assume, children use wikias as do most people out of info needs. Lately they've been more aggressive on enforcing no adblock, which I don't mind and just disabled. But then you get advertisements promoting stuff like Resident Evil 7 and 17+ TV shows. In regards to the Resident Evil one, it's very interactive to get people into the game. Keep in mind Resident Evil is a horror media franchise aimed at an 18+ audience since its inception.
Now isn't that stuff inappropriate for kids and scare the crap out of them, which in turn leads to parents getting involved? I don't know what they're thinking with these ads.