I still remember the specific ad that made me decide to start running ublock on this site. It was the series of Call of Duty ads that start small.. but everytime your mouse moved down and may have accidentally entered the "ad field" the ad would take up most of the damn page. That and BOTH sides of the website having LONG banner ads that slowed the loading of the site.
For what it is worth, I never click on ads, ever, period.. so white listing realistically does nothing?