Inside the White House, there is growing certainty the election will once again be decided by a handful of votes, said an administration official.
“He is his own worst enemy,” said a campaign adviser, citing recent “unforced errors” by the president that include a Twitter attack on a 75-year-old Buffalo protestor in serious condition after being shoved by a police officer.
Trump wagered a large amount of political capital by holding a rally in the middle of a pandemic, drawing a week of headlines about the public health concerns around such a large indoor gathering. The event also became its own source of controversy for initially being scheduled to take place on Juneteenth, near the site of one of American’s worst race riots.
But to Trump, it was a personal priority — the restart of his campaign after months mostly confined to the White House.
“We haven’t started campaigning, you know. I have not, essentially, started. I guess you could say it starts on Saturday, right?” Trump said in a Wall Street Journal interview this week, adding he expected the event to be “a hell of a night.”
Aides had wagered the criticism would be a worthwhile investment to get the president back on the road, where they saw the rallies as not only a key tool to fire up Trump’s base and deliver his message, but also as a way to collect massive troves of valuable data on his supporters.
None of those bets panned out as expected. Trump spent large chunks of the speech devoted to himself — complaining about the age of Air Force One and observations of how slowly he walked down a ramp during his public appearance at West Point earlier this month. Even the data haul was likely tainted by thousands of TikTok users who said they registered for rally tickets they had no intent of using as a way to interfere with the event.