Rupert Murdoch’s newspapers don’t do subtlety when it comes to political attacks.
Over the last week, readers of his US titles have been informed that Donald Trump is “Trumpty Dumpty”, the “biggest loser” in Republican politics, and the man who meant the “red wave” never crested in the US midterm elections.
The New York Post marked Trump’s latest bid for election with something more damning: outright mockery.
Under the headline: “Florida Man makes announcement,” the formerly pro-Trump newspaper directed readers to a story deep inside the newspaper on page 28.
“With just 720 days to go before the next election, a Florida retiree made the surprise announcement Tuesday night that he was running for president,” said the deadpan news report.
The tabloid’s print edition has a dwindling readership but the former US president is still said to be a regular reader – which means it probably hurt when they mocked his Mar-a-Lago home – raided by the FBI in August – as a “classified documents library”.
Yet while the newspaper editorials have led to suggestions that Murdoch has completed a clean break with the former US president, this misses the more positive reaction on Murdoch’s Fox News television channel.
“Murdoch has very little control over his most important outlet, which is Fox,” said Michael Wolff, the media commentator who has written three books on Trump.
“Let’s assume Murdoch was giving a message to the Post … he can’t do that at Fox. And Fox is the all-important thing.”