Some estimates suggest Truth Social could have 5 million active users. By comparison, X (formerly Twitter), which Trump was active on in the past, had an estimated 368 million monthly active users as of last year. Meta Platforms, which owns Facebook, WhatsApp, and Instagram, has billions of active users.
No one expects Truth Social to be anywhere near those numbers in its early stages, but
failing to report user count is a red flag. For social media stocks, such numbers are a key metric for both investors and advertisers, since they help demonstrate just how popular a platform is and how much value it possesses.
The absence of such reporting suggests Truth Social isn't growing as well as management might have hoped, which again supports the possibility that Trump sells at least a portion of his holdings sooner rather than later.
Through the first six months of the year, Truth Social incurred an operating loss totaling $117 million, and it used up nearly $31 million in cash from its day-to-day operating activities. While it still has cash and cash equivalents totaling $344 million, which should be plenty to keep the business running, its financials could worsen as it ramps up spending on growth initiatives, including the launch of its TV streaming platform.