In the previous year where the NRA had no shortage of fiery political videos. The National Rifle Association is gleefully escalating its culture-war offensive with it's latest ad.
In the commercial, a man wearing what is admittedly a pretty cool T-shirt stands in front of a flat-screen TV displaying a series of anti-Trump, pro-gun-control sound bites from CNN anchors, John Oliver, and other enemies of the state. After silently digesting these anti-American diatribes, the man dons a pair of safety goggles, turns around, and smashes the TV with an enormous hammer.
This is Leni Riefenstahl levels of propaganda, Triumph of Identity Politics.
Then a slogan appears: “The truth is our greatest weapon.” Which is confusing for a weapons lobby. I mean guns are our greatest weapon, or hammers?
Though that shirt is pretty hipster, even if he's wearing it unironically.