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Rhlor I've felt many things over the years, but I've come to the conclusion that in the end, the blood elves on the horde and the Nightborne on the horde are bad ideas, and have not helped.
I never thought they were the best way, but I also realised that they could have some advantage for the two factions that could be interesting and different... but in time, I feel the damage has been a lot worse for allowing this, and the product could have been a lot better with elves on the alliance only.
It's not the only problem, i think in their effort to raise the profile of the horde, they completely overshot, they didn't write a good and balanced story in ways that didn't make the alliance look naff, and continued it for too long, like they forgot what they were about.
I think the elves on the horde did that, and they grew to love their own creation and couldn't see how it messed it up, but they will see this. as long as they insist on two factions of the horde and alliance only, and as long as they want to preserve strong faction identities true to the original, elves prominent or glorified on the horde will undermine and destroy those effort.
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That said, I do realise it cannot be undone, but the next best thing would be to discontinue progressing, promoting and glorifying the elves on the horde, and instead do that on the alliance mainly and chiefly. Alliance elves should be a lot more attractive and powerful/complete/wholesome on the alliance, in a way the horde ones only get a small part of that pie.
Horde focus should be predominantly focused on the horde core races, and the things that are greatest on the horde should not be pretty elven cities and kingdoms, but Troll and Orc ones, Tauren and Goblin ones.
The elves can have parts to play on the horde (they remian playable afterall), but they should small and specialised ones, they can be pivotal, but they shouldn't be grand, and should be more inconspicuous, behind the scenes, more implied than shown etc, pretty much how they've been conducting the alliance elves. And for horde elf fans like you horrified by the prospect, well, alliance fans have had to endure this for most of warcraft, you won't get pity from them, and you won't get pity from the core horde fans either.
This ish ow I currently feel.