Originally Posted by Ion Hazzikostas
Basically, Blood Elves are a kind of High Elves, with slightly different eye color, different backstory in terms of their relationship with magic and the Sunwell. If you want to be a fair-skinned, light blonde-haired, tall, majestic elf; that is a Blood Elf. And giving that race directly to the Alliance, I think would have blurred a lot of the lines between the two factions.
But also there isn't a clear example of who or what High Elves are as a larger group that still remains in Azeroth. There's a couple, we just met Alleria again for the first time, but they're not out there in the same way. And so we're looking to, when we add allied races, there's a desire to have things be a bit more distinct, especially between the two factions, with the faction conflict being so prominent. And so the Void Elf angle tied into the story of Argus: The powers Alleria awakened, and was able to train others to harness, was able to give something that felt a bit like a Blood Elf, but had a unique flavor of its own to the Alliance.
That said, we obviously understand that if you love Alliance, you're an Alliance player, and you just want to be a fair-skinned, light-haired, blue-eyed elf; Sorry. The Horde is there waiting for you. Eye color is not quite the same, but maybe there'll be contact lenses in the future, you never know. Anything is possible in the future, but no plans in the near term to add High Elves as an allied race.
Sorry. I accept all the hate mail I am about to get for this, but that's where we stand.