Reporters and other industry members criticized the group’s harassment countermeasures before the livestream ever kicked off. Their concerns were compounded after one host’s personal history of antagonizing people on Twitter and using homophobic language was dredged up, and questions about the involvement of companies like SteelSeries were aired. Even the use of pre-recorded footage during a live event raised alarms. It was the group’s anti-harassment techniques, however — which encouraged players to go in and take out bad actors — that drew the most ire.
Critics on Twitter started pointing at holes in the event’s setup, which led to almost everyone involved backing away from the disastrous stream. Even the Bully Hunters website and Twitter account were taken down over the weekend.
Companies like Vertagear, CyberPowerPC and SteelSeries — as well as nonprofit bodies like Diverse Gaming Coalition that partnered with the organization — are now distancing themselves from Bully Hunters following the overwhelmingly negative response to the event.