Consuming it, no. Speaking out in its defense based on their ideals of the product, yes.
Going to the forums and talking about it isn't merely consuming the product. It's engaging in discussions. And a conflict of ideals and grouping of individuals whether to defend or attack is where tribalism is most clearly apparant. You know, like calling certain people 'Haters'. That would be intentionally grouping anyone who expresses dislike of the show as a 'Hater', even if there are individuals who are merely expressing aspects of the show they don't like rather than it being a general commentary of the entire show. Generalizations get messy, but it's not like the tribalists care. It's in their interest to lump individuals into groups in order to dehumanize them and attack their ideologies out of principle.

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