The woke stuff is a non-issue. Its problems are in its production and execution, simple as that. Poor pacing, poor script, poor planning in general.
Amazon has an internal method of defining what a successful show looks like to them. From what little we know of the subject, their internal gauges involve tracking the first show that new Prime Video subscribers watch. This is what they attribute the subs towards; they correlate the new user to 'subbing' to watch that show. This is unique to Amazon, and there's articles out there that try and analyze why they use this method over other known metrics. So if the Amazon exec says it's successful, it's probably going to be in context of the show being one of their top first-watched shows. If they're touting millions/billions of minutes watched, then I could see that being true too, since they already have plenty of Prime subscribers who would be interested in a 'new Lord of the Rings' series and give it a go. It banked on being a highly anticipated sequel to a movie franchise that has high demand.So i'm kinda curious as to how it was, in any way, a succes?
Last i heard they were planning to sack the directors, but admittedly that was a while ago during the fan hysteria. Still, the report seemed genuine and such a thing does not exactly scream "Job well done.".
As for how Prime Video actually operates, they don't really care much about 'winning' against other streaming platforms either. Nielsen ratings are what people are touting here to compare the series to other shows and use as a metric for success (or failure), Amazon generally doesn't care. It's fairly well acknowledged that Prime Video is a loss-leader. Prime Video exists to promote people staying subbed to Prime, which in turn builds more incentive to buy more stuff online. That's where the real money comes from. Come for the free shipping, stay for the free streaming.