It is as much valuable as words of companies that say they are taking actions against harrasment, and we know damn well they aren't.
Like, pretending the subs increase in the holydays/Christmas weeks after the show aired is because of the show.
And it is a company, they will never say they did shit or something didn't do money, they will say its amazing and di very well. Like, how often do you see they coming up to say 'yeah we fucked up"