I guess there has always been messaging.. what makes the current stream so bad, is a combination of things, the extent to which it is done and how ridiculous the ideology is, and I think many are seeing this and going this is awful, but I wonder what the current 6-15 year olds feel, they don't know any better, can they spot what is b/s or how much?
Don't get me wrong their has always been b/s, the 80s started it, it's insane atm, but I think some things have been ruined by it. Others have not.. Part of this issues is not the messaging as much as it is how terrible some of the new material IPs have been with insane budgets, pre-made popularity because of the past, and putting out a piece of work that fails so badly on many levels - you expect more , not just for the money spent, but also for how precious it is to you..
But then there has been a lot of restructuring about how these companies do things. These days studios prefer to manage things themselves, pay less for talented people and boycott them altogether as they have identified a formula and feel it's just a science.. has played a role. It's more than that though, activists have often been hired and are more concerned with their politics and ideology with no talent how to convey them properly, just soap box them.
Why have these big bosses accepted this? It's because everyone is still getting use to the impact of social media, it will take them a while to properly suss the impact, when not to rely too heavily on opinion polls, how to properly interpret fan response. .. these guys listen to crazy comments of disgruntled or upset people that have nonsense and factor it in.
We are use to that sort of thing, we grew up with it, on wow forums, gaming forums, but the older execs, have no idea, there are all these messaging, influence platforms and trendy figures they can now put on things because of view counts, and they've just gone insane, I feel mis-understanding what the data means, because they are not intimately aware with how these things work. They rely on people with degrees who have done studies on areas not much proven, and gotten great jobs pushing the necessity of their work for marketing impossible to correlate , false statistics interpretations.. what use to be science has been a probability guessing game based opinions not on facts.
And they've got it wrong, or rather, it's so convoluted, smart enough people can bend it to say anything you want. Senior shareholders and investors who don't realise or understand this can be conned by the people they hire who FAIL at their job and lose them money, but can blame toxic fans, and pseudo social media trends rather than the quality of their work and their bad decisions. So those trainwrecks continue because those people don't get fired, and instead push a lot of bad stuff on us as they have their goals and ideals.