Definitely the case for me. I have it because I do most of my shopping there, and it's worth it for the free shipping. The video is just a side benefit, and I sure as hell would never ever pay for AP just for the videos. As I'm sure is the case for most AP customers.
That being said, it's not like they don't track viewer numbers or behavior. I'm sure they have all sorts of very detailed metrics that tell them how well a show is doing on their platform - the stuff they PUBLISH is just a tiny fraction of simplified, dumbed-down, PR-sanitized numbers revealed if and when they think it serves a purpose.