Do you have a link to that? Because it has never been linked to having original content but about Amazon Studios being able to do large scale productions. Prime Video and Amazon Studios have been producing original content since 2015. It was already monetarily worth it as the CEO stated that a golden globe win sells shoes. Bundling streaming services with other products has nothing to do with people not wanting them but simply because it keeps people in the ecosystem. Prime Video does have a stand alone subscription option. It wouldn't exist if it had no value on its own. Amazon has even said that those who make use of Prime Video convert from free trials more than other users of their products.