Blizzplanet.com article
Here is the introduction of the article. The rest is linked above for you to read at your leisure. I'd rather not copy and paste the entire article.
He has always presented his observations in a critical yet constructive manner. Do you guys agree with his observations on what's coming up next?I hate being negative. I especially hate it with just how toxic the community has gotten on places like MMO-Champion, the story forums, or Reddit. However the Darkshore questline, as it exists on the 8.1 PTR, has such bad writing feel I need to bring the issues with it to light. When I say bad writing, I don’t mean the normal “I dislike the story they are telling and/or believe the plot decisions and characterizations are bad,” bad writing, which is always to at least a partial degree subjective. I mean the writing is bad in a structural, mechanical sense. The quest text and spoken dialogue is completely at odds with what’s being shown. This is mostly the case for the Alliance quests, but the Horde version has issues as well. Originally I intended to release this after 8.1 goes live, as there are at least three missing cinematics which could provide some context. After some discussions on twitter, I’ve become convinced that releasing this now would be more useful. I doubt there’s enough time for Blizzard to implement any feedback on these quests, much of the voice acting is done and that’s typically the last thing they do once everything else is locked in, but perhaps it could be helpful input for future content. Let’s dive in.
EDIT: added quote from article