"Hmm, what can I pull out of my ass to pretend that the game is struggling despite having zero access to any facts and figures on the subject... I KNOW!!!"
Give me a break. Nobody on these forums knows jack shit about what the game needs, if it's struggling or what can be done if it were. They just got their own biased feels. Same as myself, which is why I don't play other than when necessary right now. And still my servers have queues at times, are listed as full and the zones are packed. The world (fictional and real) doesn't start and stop with one person's feels.
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Please do share what it lost that "made it great", since you have insight, then we can bottle it and get rich selling it.
Or perhaps "what makes it great" is inherently subjective and the game never ever had a time where it wasn't tried and dismissed by thousands of people on a daily basis. Never more than 12 million subs retained, 100+ million accounts made. 'Nuff said.