Originally Posted by
SirCowdog
No money to be gained? Do you not remember that the leveling speed was pretty bad back then, before Cata revamped everything and streamlined the leveling process. DKs were OP, and starting a new character was a SIGNIFICANT investment of time, attunements, gold, and gearing. Not to mention bringing back any players who might have quit during TBC or Vanilla, by sparking interest with a thematically interesting "anti-hero" combined with being OP in gameplay terms.
There was PLENTY of subscription money to be made.
It never fails to astound me that people are so willing to give big companies like Blizzard the benefit of the doubt when it comes to these things.