
Originally Posted by
Will
That's not how it works. Let me use a really really dumbed down example to explain it to you.
Say there's a town where a car dealerships sets up shop, and sells cars to people in the town. Lets say the only model they offer is a sports car.
Lets say only 20% of the town's population have interest in sports cars.
Initially the car isn't well known so it doesn't sell well.
As it becomes better known and word of mouth gets around, reviews get out and people start to test drive / recommend the car, the people looking for a sports car start to buy it. The snowball effect starts once sports car fans start raving about how good it is. Some folks at this stage WANT to buy it, but they need to get some money or get rid of their existing car first. Regardless, numbers are still growing at this stage.
Eventually the majority of the market in this town for sports cars has been tapped. Sales numbers start to stagnate. Let us also say that this coincidentally happens around the same time the sports car maker releases a new SUV model.
A stupid person would go "Oh, sales figures for this car have stagnated, it must be the fault of them becoming more focused on SUVs!"
A smart person would look at the market, and say "no, its because the sports car market saturation in this town is as its highest. Most of the people who love sports cars already own one now, and they're happily driving them around, so the number of new buyers is quite low. Most of the other people in the town don't care about sports cars."
Obviously this is really simplistic and an economist would laugh at what I just typed, but I'm trying to keep it as basic as possible for you to understand. The fact subscriber numbers stopped growing as much in wrath as they did in BC does not magically mean Wrath flopped in comparison. It could, just could, in this case mean that the majority of folk who WoW caters and appealed to were now aware of the game and playing it, and therefore the number of people the game would appeal to who aren't yet aware of it is much MUCH less than it was during the TBC growth period. AKA, the market was far more tapped by WotLK.
Rival companies were also stepping up their game and releasing titles that were genuine competitors, and in general the MMO market was losing popularity to FPS and Moba type games. Again, this doesn't objectively mean WotLK failed, it just meant the market and times were changing. There's literally so many different potential factors at play, this is why market analysts study hard to become good at what they do. Yet "armchair experts" like yourself just sit down and draw simplistic parallels and proclaim you have it all figured out. It's really not that simple.