Do you believe that perhaps Blizzard is simply holding back on Shadowlands to reignite us for 10.0? As we know, Blizzard works two expansions ahead, so it wouldn't be a surprise if Blizzard has moved a greater than usual number of developers to 10.0 instead of Shadowlands.
Shadowlands' content offering has been modest at best, and insulting at worst. It feels like a maintenance expansion going through the hoops with no real passion or enthusiasm. Do you think this is intentional to go all out for 10.0?