The escalating hysterics of calling basically all ideological opponents "traitors" can't possibly be intended to convince much of anyone of anything. So what's the goal and who's the intended audience? Seems more like an exhortation to action or perhaps just the sort of cathartic righteousness depicted as
Two Minutes Hate in 1984. One has trouble imagining those two minutes extending for years, but it sure seems like the case for the goofiest of columnists.
On the other hand, Rick Wilson has always been a shitbag grifter feeding off of and generating hatred to further his personal brand. That doesn't forgive it, but it does explain it.