So your first three points can be summarized with one word - "Lore". I knew people on the internet were dense, but are you really suggesting we should be pliable so much as to parade new "lore" as a great feature? Lore comes with every patch and expansion! Hello, are you really from this planet or you just haven't tasted anything more sophisticated than your mom's apple pie?
Character customization. Okay. It's always been there. I'm talking tatoos and stuff, most of the NPC already had them, they simply weren't available to players. It's 0,5 of a feature, but okay, we can call it a feature so you don't feel robbed of your money when you buy this bland expac.
Covenants. 4 factions with 2 abilities each is what you call choices and impact? 2 abilities each, Carl! And one of them is useless!
You know what, forget it, I just did a table of what a real expansion should look like vs what you're getting with shadowblands, but sure, keep drooling BECAUSE VALKYR! AND..AND OWL POEPLE!
Also for @Raisei