More WQ grinding for AP (Anima Power)? More reputation farming for abilities (Covenants)? More scaling dungeons (Torgast)?
What are the features that make us excited to get to max level content? Despite their flaws, we had things like new classes and races, battlegrounds, Garrisons and the like to get us excited in the past.
At the moment, Shadowlands is looking more and more like a reskinned BFA that has ticked off the mandatory checklist of features then called it a day. The expansion has no soul and substance. And I'm worried that it may have no lasting appeal.
I am concerned that most people will get to max level in Shadowlands, realise very quickly that the game plays almost identically to BFA, then unsub immediately in the first month. Which would be an absolute shame for the company.