Never join a marketing team, they would throw you out with a quickness.
Would I support a movement to REFORM the police? Gladly.
Would I support a movement to DEFUND the police? Not a chance.
Would I support a movement to reduce their funding to send it to other programs to help them where they are lacking and make things easier for them? Sure but that isn't in the slogan and the average voter isn't going to go looking for the policy.
So, all they see is "Defund the Police" show me where it says REFORM in that?
edit: Dropping it now and going AFK. If you guys can't figure it out yet, then honestly I am not able to inform you on it.