You don't get that kind of confusion because "reform" is meaningless. It means all things, and nothing, to everyone, simultaneously. It's a semantic void on which you can project whatever you want to believe.
It could mean the things you say. It could also mean expanding immunity, granting the police the right to pass summary judgement and implement capital penalties (killing people, Judge Dredd style). It could mean giving them a fancy new uniform and a new ranking system going from "Sheriff" to "Lord Protector" to "Master and Commander of the Defense of the City".
In your rush to avoid offending anyone, you said something that could offend no one, because it says nothing. It's "thoughts and prayers", in policy form.
This isn't about "sloppy language", at all. It's about using brutally honest and open language, and presuming that anyone who takes issue with it is clearly opposed to what must be done. It gives them nowhere to rhetorically hide.
It's kind of like "Black Lives Matter", in that respect. If you disagree with that movement, you're implicitly stating that you do not agree that "black lives matter", in some respect. The bluntness of the phrasing forces you to either agree with it, or disagree, and disagreement provides a very clear window into your motivation.
Edit: I also think you're expecting way too much from a three-word call for action. It isn't a fully-detailed policy framework. Expecting it to be is . . . ridiculous. Of course there will be further details, and expecting to intuitively understand what all those must be from the call for action itself, that's silly as hell.

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