The Warcraft universe is possibly my favorite fantasy universe. Unfortunately, with the exception of rare events like Chronicle and Traveler, Warcraft lore seems limited to just the MMO and tie-in novels. This is puzzling, because Blizzard has so many characters and plot threads going at once, they actually have to ignore many characters and plot devices, like a certain interdenominational space fortress. Instead of just saying, "that thing doesn't matter because it isn't a part of our story right now', how hard would it be to commission a short comic or something to explain it? This would be an excellent way to not only build a more coherent story, but a more expansive universe as well. Whatever adventure keeps the Vindicar occupied would introduce new characters and story elements that could use later.
The reason Star Wars is so beloved today isn't because of nine half-decent sci-fi movies, but because of the countless books, games, comics, and series that made fans of many different people with many different tastes. It would be best for everyone involved, Blizzard, fans, Activision, shareholders, and anyone that Blizzard decides to hire to produce that content, if Blizzard would decide to follow suit. Restricting Warcraft to one game and supplements cripples it's story-telling capabilities and casts a small net for possible fans.
The worst part is, Blizzard seems to realize this to an extent. They wanted Pokemon fans, they added pet battles. They wanted to make a rougelike, they added Torghast. I feel like the only reason Hearthstone exists is because they couldn't fit it into WoW. Imagine if instead of creating Torghast, they just made or licensed out development of a full Roguelike in the Warcraft universe. One that didn't need to conform to WoW's current story or mechanics, and one players interested in Roguelikes could buy without having to get involved into an MMO that they might not be interested in.
Has anyone else wanted to see something in the Warcraft universe apart from the MMO? A city builder where the Night Elves build their civilization from their newly discovered Well of Eternity? A Mass Effect style space opera with Illidan hunting down Burning Legion remnants while searching for a way to permanantly deal with an imprisoned Sargeras? An Assassin's Creed clone where Tyrande hunts down Horde leadership in Northern Kalimdor? An open-world RPG where the player explores a pre-Legion Draenor as a young orc hunting for glory? An animated tv series about the adventures of a human scholar searching for the world for forgotten history?