Yet it's not really people on these forums that are coming up with this naming. It's the monitor makers. And they won't stop, it's the same with motherboard standards and what E-ATX actually means. You just have to live with it. Correcting someone will just confuse them further as searching for 2k would actually land on something they are searching for and now if something says 2k after people correcting them, they think something marketed as 2k is not 1440p as it certainly is.