You may call it preference, I call it trust. There must be mutual trust between consumers and companies. The keyword here is mutual!
Once the trust is gone, the company is pretty much done. Trust comes from many sources, but mostly from reputation. Blizz reputation is under question as of late, because of many questionable policies and decisions, specifically with the direction of the game.
So, in future, you will see more people like OP, and more threads poping up, questioning some stuff which seemed to be pretty obvious couple of years ago.
Don't bash the OP; he is the result of Acti-Blizz own doing.