So do whales, and addicted, not use 6 month subs? It will take a lot for Blizzard to make more than they gave away. Just for examples lets say there are 500,000 subscribers using 6 month blocks. That is $10 million dollars of extra revenue they lost out on by including it in a 6 month subscription. They are not exploiting anyone.
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And yet that hasn't happened yet. This isn't even the first transmog sold on the shop. The game still has cool transmogs. The game still has cool mounts.