Players demand more content
Dedicate dev effort to creating 4 unique covenants with story, transmog, and abilities
Lock players into having a choice of 1 out of 4 sections of content
Profit?
I still can't understand their reasoning at all behind this. Let us earn rep (or whatever you want to call it) with each covenant and fully unlock each one. Then give us the choice of what covenant/transmog/abilities to use. Then we get 4 unique areas of content with the expansion rather than 1 out of 4.
The amount of effort they put into things they throw away when they are already painfully aware of the inability to produce content on a timely basis is astonishing.