Honestly, just get rid of levelling altogether. It's clear that Blizzard doesn't care about the levelling experience, what with Chromie Time being botched and the constant squishes and the disjointed nature of levelling a character. Blizzard isn't interested in giving you new abilities as you level up. All new abilities have to tie into their grindfest borrowed power system. Levelling is at this point no longer a part of the WoW experience. It's just an arbitrary roadblock to levelcap where the real game that Blizzard cares about begins.
Some things just never should have been put into a position to be discovered or fought. LotRO doesn't let you go around killing Maiar, thus they still feel powerful and mysterious.
To me the biggest contrast in that subject is seeing the "payoff" from previous story arks when some allies we saved in a previous expansion just show up to assist for a bit. Imagine, say, the Jinyu showing up to help slow down the attack on Teldrassil. It's just the little things.
You had the opportunity to say "Sha-nanigans" and you didn't take it.
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Yep. Even Mass Effect 3, which I still haven't touched again due to how let down I was overall, had those little touches of continuity. In WoW... it's like the denizens of the universe know that they're a 5.0 race and we're in 9.1 so they can't interact with the current plot. Even if they would have been immensely helpful in the new contexts we encounter... they might as well not even exist. And not for any narrative reason, but for meta reasons.

did anyone post this chinese news site article?
Translation:
can't post links on this account for whatever reason but you can google search the sentences and find it. doesnt really list a source and also promotes an event that hasnt been announced yet for february so we'd see if its fake this monthAfter being acquired by Microsoft for nearly $70 billion, Activision Blizzard ushered in a new opportunity for development. The game development is not bad. Several IPs that Blizzard had shelved before are expected to restart, and there will also be some existing games. New developments, Blizzard President Mike Ybarra said a few days ago that he will announce more news about World of Warcraft, Overwatch and Diablo.
He did not specifically mention what is new in these three major games. Overwatch and Diablo should be related to Overwatch 2 and Diablo 4. Warcraft should be the new 10.0 expansion pack. According to the previous rhythm, it should be announced at the Carnival in February. For next year's expansion.
World of Warcraft will soon enter the last major version of the 9.0 expansion, and it is time for the official announcement of the 10.0 expansion. The relevant content has been leaked on the Internet before, and the 10.0 version will usher in the largest change in the history of Warcraft.
This is not to say that the content of the 10.0 expansion pack is huge, but that Blizzard will change the gameplay of Warcraft over the past 17 years. Since the current player scale is not enough to support Blizzard's huge investment in developing new content, the 10.0 version will be changed to season mode, update The frequency is faster, but the content is not as large each time, and the seasons cost money to buy, otherwise you can only play the old mode content.
It is reported that the content of the first season of version 10.0 will be related to the five-colored dragon, and the theme is related to the eternal dragon disrupting the timeline, which will allow Blizzard to recycle the past content of Warcraft.
Well there's no Blizzcon in February so it's already wrong there.
FFXIV - Maduin (Dynamis DC)

2023 sorry sorry it is

This seems to be doing little more than parroting one of the early "leaks".
edit: This one, specifically
Depends.
Expansions are not really the best choice for an MMO to begin with, especially if you want to keep everything relevant.
Making content seasonal might also be easier to develop for. An expansion does have an expected amount of stuff in it, and there is nothing that says it has to be within the context of an expansion, and honestly it is probably more harmful in the long run.
You might run into a case where an expansion theme isn't working out, or conversely one that needs more time spent in it. With the expansion system this all essentially get out on a timer leading up to the next major release.
A seasonal pass could in many ways be thought of as variable length expansions in this context.
Exploring Feralas and defeating Botani are not meaty enough to warrant an entire expansion, but if we had a more seasonal approach then it could absolutely be a mini-expansion between more impactful pieces of content.
The world revamp dream will never die!