Meh, I still feel like Shadowlands was a good expansion, it just wasn't a cure for burnout because it is a relatively conservative expansion.
I've noticed that some people really wanted something groundbreaking after how contreversial BFA was in the fandom, and since Shadowlands isn't very groundbreaking people are taking their frustrations out on it.
But when you really look at it, Shadowlands solved a lot of problems.
Namely:
Alt-friendly
Targetable Legendaries
Irrelevant Mission Table
New Customization
Better Class Design
Better Leveling (though I think BFA zones were better.)
Better New Player Experience
Better Dungeon Design
Much better Flight Acquisition
Better Class Hall System
Great Vault
Quick fixes to most of the struggling content
Cross-faction gameplay
The only things I think that are pretty lacking still are how cumbersome open-world chores can be and PvP (as usual.) But even with all this in mind, none of this is the big shakeup people desire to fix their WoW fatigue. So now that wish is being placed on 10.0, we will see if it delivers.
Honestly I am feeling some of that desire too, and when I think about Shadowlands, it really does feel more like a maintenance ( =/= bad ) expansion that's light on features while they fix a lot of back-end stuff and update various areas of the game. I think now that they have all this new tech, 10.0 could really be a smash.
Side note:
I still think Legion should've been one of the last expacs, it really did feel like the conclusion to WoW with how much effort they put in. If it had cross-faction and a better legendary system it probably would've been super close to perfect.

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