The Arthas situation is a bit of a 'damned if you do damned if you don't' situation. I actually think they deserve some credit for not trying to milk Arthas (arguably the face of the franchise) in an expansion where it would have been so easy to put Arthas at the center of it all, similar to Illidan's role in Legion. Had they used Arthas you would have gotten complaints about tarnishing the character (i think even no matter what they did with him) and by not using him some people will complain that he wasn't used.
I'm just thinking in my head how other big properties like Star Wars will throw a Luke Skywalker cameo into a really boring season of Boba Fett because it's $$$ and the fans go crazy and I'm both surprised and kinda happy that in this case, Arthas wasn't pulled out in some desperation. I wouldn't be surprised down the line if he does come back in some shape or form though.

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