They said Shadowlands is "the culmination of a storyline that has been brewing by years," and lorewise I do not feel a more significant effort than in BFA. At least in BFA, Blizzard made an effort to close the war storyline, while Nzoth was just uninspired.
In BFA, we lost the opportunity to explore the influence of a free Old God and Nyalotha. In Shadowlands, we are in a crucial place: the cradle of creation, and it does not stand out as "the culmination of several years".

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