How is Palpatine funny? Every second line out of his mouth is a meme. He might be an irredeemable asshat, but he has character. And buildup. Even if you ignore the sequel trilogy, he was present in four movies before he was killed in RotJ.
We didn't even get a suggestion of the Janitor's existence till BfA. He has no buildup or personality. He was just pulled out of the shadows with claims to be the force behind every enemy ever and his stereotypical bland evilness.
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No bruh if they were competent they would have introduced him right in the fucking game not a book that you have to buy to make sense of ingame lore.
Like here's an idea: Make the Twilight Hammer worship some unknown death god instead of the Old Gods. And slowly but surely over the course of every expansion they are in, feed us info about the Jailer. People would be eager to fight him now, not just scratching their heads about who this bozo is and why we should care about him.

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