I mean, Blizzard used this exact same marketing technique in 2011 when MoP was announced and they characterized the end of Cata as the end of a cycle of destruction and MoP as "a new chapter", and this sort of marketing has been used extensively in media for decades, but no, you're right. They must have just figured out that talking about ends and beginnings is a viable approach because Square Enix did it in 2021.
Pretty much this, I think. As far as I can tell the only "evidence" that Dragonflight is an expansion is the collector's edition, etc, on that site. Maybe Blizzard will innovate again and be the 1st company to sell multiple editions of a mobile game? That would be funny indeed.
Sorry if I'm late, but did anyone catch this in the recent blog post?
The future is coming, huh? Sounds like Infinite dragonflight shenanigans to me.Save the date! The future is coming for World of Warcraft on April 19. The WoW dev team is excited to show off what they’ve been working on and where your next adventures in Azeroth will take you!
I'm only being semi-serious because there isn't anything else to do besides overanalyze the wording in a blog post.
The Infinite dragonflight actually makes a shit ton of sense as a big, main story villain. They're meddling with time—which is a pretty big deal. If they can travel through time and fuck everything up, they basically have Azeroth and everyone else clutched firmly in the palm of their hand.
"This expansion that is is all about finality and death ending... is an ending."
Ah yes, what a suspicious statement to make. Clearly it's some elaborate reference to another game triggered by corporate strife and fear of falling subscriber numbers, and not a basic comment on what is right there used, not even for the first time, to drum up excitement.
I'm sure most things come across as "suspicious" when you're looking for conspiracies to reinforce some dumb narrative.